The honest fix for slow response times is a person who answers the phone, and if you cannot fund one for a particular hour, the fix is to stop advertising in that hour. Nearly everything sold as a speed-to-lead solution is an attempt to avoid making that choice, and the reason the software gets sold and the dispatcher does not is that only one of them comes with a subscription.

An instant text saying we have got your request and someone will call you in ten minutes is worth having. It buys you a few minutes of the customer’s patience, and it costs almost nothing to set up.

What it does not do is book the job. If nobody rings back inside those ten minutes, the automated message has simply made a more specific promise for you to break, and the customer in Bradenton, FL, who has now been told twice that you are coming, is more annoyed than the one who heard nothing.

Automation is useful at the front of a process that exists. It is not a substitute for the process.

Read more:
https://realtimemarketing.com/blog/the-speed-to-lead-framework-why-slow-response-times-are-burning-your-ad-budget/

Pull last month’s call log and count the calls that went to voicemail or rang out, with the hour each one came in. Two hours’ work, and it will tell you whether you have a staffing problem, a scheduling problem, or a routing problem: which are three different conversations, and none of them start with buying software.

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